Market Research
Marketing programs are a key service for many of The Abaris Group projects. These services are critical for clients to better position themselves in today's market. We are recognized for our market assessment and research for emergency and ambulatory programs. We are qualified to conduct all phases of market research. Our firm has experience in gathering and analyzing the data needed in market research and implementing the recommendations resulting from the research.
We offer numerous services in market research including: qualitative and quantitative analysis, mail surveys, market positioning research, telephone surveys, product/beta testing, focus groups, etc.
The Abaris Group has conducted specific market research on ambulatory care services, occupational medicine programs, feasibility studies, site location analysis, implementation services, marketing plans, and customer satisfaction research.
Key Market Research Services
- Market Analysis
- Data acquisition
- Impact analysis
- Site services
- Utilization projections - Market Research
- Customer/user opinions
- Mail surveys
- Market positioning research
- Product/beta testing
- Research on the market
- Sampling methods
- Telephone surveys
- Qualitative
- Quantitative
Featured Projects
California ED Diversion Project
With support from CHCF, The Abaris Group conducted the California ED Diversion Project, which analyzed ED and emergency medical services (EMS) diversion in all 31 local EMS regions; inventoried best practices; and had a sample number of EDs and local EMS agencies participate in a collaborative to reduce diversion in their region. The California ED Diversion Project Report and Appendix can be viewed and downloaded from the project's web site.
Marin County Healthcare Safety Net Study
The Abaris Group worked closely with Marin County to help them assess their healthcare safety net. The study analyzed the healthcare safety net services in Marin, including an assessment and projection of current and future heatlhcare utilization. Click the hot link below to learn more.